Boston’s hot spot eatery puts Holland-Mark at the helm

Boston, MA (October 2009)—Post 390, an urban tavern and the newest concept from the Himmel Hospitality Group—the group behind the landmark Grill 23 & Bar, as well as the revitalization of Harvest in Cambridge—has opened to acclaim after working with Holland-Mark on developing a comprehensive and integrated marketing and advertising strategy.

Located at The Clarendon, Post 390 is uniquely positioned in the heart of the city, between Back Bay and the South End. It brings a much-needed concept: a place for locals and visitors alike to enjoy refined American classic dishes in a comfortable and inviting atmosphere. The urban tavern features open kitchens, sweeping views of the city, as well as two floors of seating, two full bars, and three fireplaces.

After Post 390’s extraordinary launch in early October, Holland-Mark continues to work with them to connect with neighbors and visitors through a highly visible outdoor campaign, as well as online and through print. Additionally, Holland-Mark aided in creating a consistent brand experience in the restaurant, working closely with the management team on training and customer experience opportunities.

“Boston has been waiting for a place like Post 390. Our job has been to ensure that the Himmel Hospitality experience is carried through Every Point of Contact—from the initial marketing plan and advertising, right down to the matchbooks and server attire,” says Chris Colbert, the agency’s CEO.

Nicole Barrick, Himmel Hospitality Group’s Director of Marketing and PR, states, “Bringing this concept to life here in Boston was about more than perfecting the food. We want our guests to feel connected to the experience. We needed an agency that understood our group and the passion behind this project. Holland-Mark understands what Post 390 is about.”

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Holland-Mark is a full-service agency providing marketing and brand strategy and offline and online communication capabilities. The agency’s clients include the American Cancer Society, Fidelity, Grill 23 & Bar, MassMutual, Mercer, Pearson Publishing, Scholastic, and Virgin Money.