There was a time when the most complicated platform decision faced by a developer was PC or Mac, and sometimes choosing a flavor of Unix. Now in the age of mobile devices and set-top boxes, a platform is not just a development tool but can serve as a channel for delivering product to the market.

The arrival of a new platform, such as the much-anticipated iPad, creates new opportunities, but what factors determine the rate of adoption and the return on investment in building for that platform?

Join us as our panel describes how they wrestled with these decisions and tell us where they think the market is headed.