Self-serve(ing): Best of Boston® iPhone App

by Holland-Mark | August 6, 2010

We’ve got a lot of foodies over here at Holland-Mark, which means that every meal decision is a big one. Whether it was the ponderous process of sorting through user reviews or skepticism about the source content, we decided something needed to be done. And thus our first technology innovation was born – the Best of Boston® iPhone app.

Working with our friends at Boston magazine, we developed an iPhone application that allows consumers to search and access content from the magazine’s highly regarded annual Best of Boston® issues. Best of Boston® is the go-to resource for the expert-selected winners in over 70 categories, from suits to sushi.

Through the app, you can access Best of Boston® winners from the last five years, searching by location, keyword, and category. You can even share what you find and save your favorites.

It simply and effectively gets you what you want: the best from the people that know what’s best. Whether you’re a tourist or a local, it’s ideal for navigating Boston.

We developed the app as part of our newly formed Venture Branding practice, spearheaded by partner Mike Troiano. The Venture Branding model has two facets: we have great ideas and take them to market or others have great ideas and we help take them to market.

Our work with Boston magazine on the Best of Boston® iPhone app is an example of the former; our work with Chris Lohring on the creation of Notch Session Ales, an example of the latter. Whichever way it works, we get to play with smart people and create viable brands and businesses. What could be better?

If you want to check out the Best of Boston® iPhone app (just in time for the weekend), click here. And let us know what you think.

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