Opinion: Spotify Is A Winner

by Holland-Mark | August 10, 2011

The Wall Street Journal recently announced that Spotify, the former Europe-only free streaming music service, crossed the 1.4 Million user mark after just one month of operation in the US. Perhaps even more impressive, 175,000 – 12.5% of those accounts – have converted over to one the company’s 2 subscription models.

Assuming an even split between the $4.99 and $9.99 subscription plans, that means Spotify has established a recurring, sticky, high-growth, ~$16 million annual business in just a few weeks. Pretty impressive, for a bunch of Euro-interlopers in the Land of Jobs.

Boston startup scenesters are everywhere on the service: David CancelChris SellandDoug HaslamGradon TrippJennifer LumJon PierceLee HowerMike LangfordMike Schneider,Michelle McCormackMark WatkinsNathan BurkeRob GoScott Kirsner, and Steve Garfield, just to name a few (my profile is here.)

So what’s the appeal?  Read the rest of my review in Bostinnovation.