Chris Colbert joins panel at MITX on the future for advertising agencies
by Holland-Mark | February 24, 2010
Here at Holland-Mark, we’ve been thinking out loud for a while now about how the agency business has changed for good. It’s no longer good enough for marketing to just be interesting – it must be imperative. As CEO of our resurgent business, Chris Colbert has been asked to join industry heavyweights from Mullen, Razorfish, Sapient, and W2 Group to discuss his perspective on the new age of agencies. The event by the Massachusetts Innovation & Technology Exchange (MITX) will be held on February 25 from 6-8 p.m.
Keynoted by Sean Corcoran of Forrester Research, the group will discuss how agencies will adapt to new marketing paradigms, the impact of technology, and agency/client relationships in a new era.
“When I restarted Holland-Mark in 2007, I did it because I knew it wouldn’t be business as usual. The economy has allowed us to reinvent how advertising agencies work – and it’s a good thing.”
We’ve been thinking about this for a while, and we look forward to being a part of this new conversation. Come by and have a listen.
More details on this MITX event can be found on the event website.
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