I spoke last week on a panel about “Being an Authentic Voice in Social Media,” hosted by the AMA Boston and the Social Media Club. The panel was ably moderated by Ja-Naé Duane, and ably paneled by my Mike Langford, Georgy Cohen and Luke Penney.

We ended up having a pretty lively discussion with a very engaged audience, and I learned a few things while sharing my strong feelings that brands should engage in social media themselves rather than outsource that function to agency-employed serfs.

You can catch the video below:

April Joint AMA Boston / SMC Boston Panel + Tweetup from Todd Van Hoosear on Vimeo.