Advertising Creates Intangible Value

by Holland-Mark | October 19, 2009

Big fan of TED, and LOVED this talk by Rory Sutherland of Ogilvy:

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Anyway, take a look:

So what do you think? Does great advertising add “intangible value,” or sell with lies?