A tale about Holland-Mark, Skidmore College, and a horse head

by Holland-Mark | May 1, 2013

As an Account Manager here at Holland-Mark, I wear a lot of different hats. But when I went to Skidmore College for a video shoot back in December, I couldn’t have imagined that I would end up wearing this particular one.

As part of an initiative to take Skidmore’s “Creative Thought Matters” brand positioning to the next level, we were filming six social experiments to show what makes a “Skidmore Mind” unique and hear from real students why creativity matters in all aspects of life. When we went to set up the “Curiosity” experiment, we discovered that our location had been double booked. By the time we relocated and were ready to start the shoot, the student who was supposed to represent the Skidmore mascot (a thoroughbred) had to run to class. Before I knew it, I had taken her place.

We had a lot of fun with this project. And we’re proud of the outcome. So if you have a few minutes, check it out! http://skidmore.edu/mind/

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