If you haven’t heard, MassChallenge is an inspiring organization that supports early stage entrepreneurs. By providing resources and key elements like networking, training, and support, MassChallenge has infused the Greater Boston entrepreneurial community with a new sense of opportunity in spite of a rocky economic climate. Mike Troiano will be joining MassChallenge for one of their great events next Wednesday: “How to Build Buzz Around Your Brand.”

Mike will not be alone — he will be sharing his knowledge alongside other influential speakers: Jay Wilder (Brainshark), David Hauser (Grasshopper), and Kipp Bodnar (Hubspot). Jay will discuss how solo entrepreneurs (or those with small teams) can overcome the obstacles of making your personal feel and passion scalable. David will show how he has achieved success building relationships and creating value (aka the New PR). And Kipp will demonstrate how creative content should be compelling in order to attract customers to one’s business.

Mike will focus on “How to Take your Brand from Interesting to Imperative,” a critical challenge for any business owner. He will walk through what “imperative” really means, and how getting back to the basics of product, communication, and engagement can be a business breakthrough.

Since MassChallenge is one of the hosts, the event should be quite “buzzworthy” and a hot topic for Boston and its growing entrepreneurial and start-up community. We hope it will coax you into dropping by and seeing what these four gentlemen have to share regarding marketing and brands today. Looking forward to seeing you there!

What you need to know:

Date: Wednesday, 6/23/2010

Time: 6:00-9:00pm

Cost: FREE

Location: Microsoft New England Research & Development Center

One Memorial Drive, Cambridge, MA