We think Marketing fundamentals ­– relevance of offering, message clarity, consistency of experience, and driving of engagement – can help just about any business. We’re seeing it again with the launch of a primary care medical practice in New York City.

Two doctors and a nurse practitioner founded Agile Health Partners using new, modern-day technologies (supported by the Hello Health Internet platform) to build strong, old-fashioned patient relationships. This access to great care resonated with patients and drove our strategy.

The Agile Health brand identity, storefront signage, web site functionality, and content strategy were all orchestrated in less than two months. Web site integration with the platform for easy access, relevant, and timely medical content delivered via RSS, email, and social networks, and clean simple designs are just a few examples of how we brought this strategy to life.

We are all very proud of the work and excited to see real patient-doctor relationships flourish again.

Related articles by Zemanta

• Doctor and Patient: Delivering Better Primary Care (nytimes.com)
• How should we define primary care? (medrants.com)
• Nurse Practitioners – Doctors? (thehealthcareblog.com)