Slade Gorton & Company

Kim Gorton is the third generation CEO of Slade Gorton, a $300 million business-to-business brand that distributes and sells seafood through a variety of different wholesale and retail channels. When Slade launched its premium brand, IcyBay, they stumbled in delivery and market reception was less than positive. They made the necessary operational improvements, and came to us to help reposition the brand to the external market. With consistent, focused, and strategic messaging, IcyBay is now considered a premium seafood brand.