Notch American Session Beer

The question was how to break into the already saturated craft beer category. The answer was to resurrect a 20^th century concept, born in British pub culture, called “Session”: high flavor, low alcohol (ABV) beer that would appeal to aging yet still active boomers. Now CEO and longtime brewmaster Chris Lohring worked with a dedicated Holland-Mark team to name, brand, and create the entire go-to-market approach. Eighteen months later Notch is in over 300 locations in Eastern Massachusetts alone.