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eBook from our recent CEO Series event: 7 Habits of Highly Effective CEO Tweeters Did we miss anything?

We had our first CEO Series event last week, bringing about 50 Boston-area CEOs together for a night of cocktails and discussion at the storied Harvard Club on Comm Ave. We chose “Social Media for CEOs” as the topic for our first event, and Zipcar CEO Scott Griffith opened the festivities with a few personal…

Reflecting on my experience of the last few days, spent on Nantucket at the (aptly named) Nantucket Conference.  It’s an annual invite-only event that “brings together a small group of creative and forward-thinking entrepreneurs, investors, techn…

I helped ponder that very question today as part of a roundtable teleconference with Michael Dortch, Chris Selland, Jonathan Yarmis, and Joe Chernov. Topics include: How do you define ‘influence’ and ‘influencers’? Can influence really be measured? How much time, attention and money should companies spend relative to marketing to influencers? What are the specific…

Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…