Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…
eBook from our recent CEO Series event: 7 Habits of Highly Effective CEO Tweeters Did we miss anything?
We had our first CEO Series event last week, bringing about 50 Boston-area CEOs together for a night of cocktails and discussion at the storied Harvard Club on Comm Ave. We chose “Social Media for CEOs” as the topic for our first event, and Zipcar CEO Scott Griffith opened the festivities with a few personal…
Spoke at WBZ Radio’s business breakfast, on “Growing Your Business Through Social Media.” It was fun to be up there with Twitterati media darlings including the eminently practical Paul Gillin, the eminently entertaining Laura Fitton, and the eminently orange Seth Priebatsch. It was a 101-type session, reinforcing the fundamentals of social media for business: It’s about…
I helped ponder that very question today as part of a roundtable teleconference with Michael Dortch, Chris Selland, Jonathan Yarmis, and Joe Chernov. Topics include: How do you define ‘influence’ and ‘influencers’? Can influence really be measured? How much time, attention and money should companies spend relative to marketing to influencers? What are the specific…