Image by the tartanpodcast via Flickr Part of the challenge in maintaining an effective social media presence is creating worthwhile content, day in and day out. We call this “feeding the beast,” and it can be a bear. To make it easier we’re always looking for new ways to spread the burden, to make it…
Success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of a.), what your target audience is looking for online, and b.) what you are uniquely willing and/or able to provide. The real challenge with this approach is that when you commit to it, you actually need to produce content aligned with that strategy. Here are three simple strategies that can ease the burden dramatically…