“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Here’s today’s presentation from our FutureM event, thanks to everyone who came and participated. Enjoy… Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Holland-Mark’s own Chris Colbert was one of the featured speakers at this year’s MassChallenge boot camp. Session topics included entrepreneurship, marketing, sales and finance. Chris’ advice to entrepreneurs was focused how to be imperative and the value that an OST brings to both new and established companies. Here’s the full video of his presentation: He…
Starting a business is betting your livelihood on a value proposition you believe is significant. Given that, it’s surprising how few startups take the time to make their core hypothesis explicit in the form of a written and agreed-upon positioning s…
Spoke recently at Harvard, ostensibly about marketing and brand strategy. Mid-presentation it dawned on me. That all the lessons of life, about everything from how to forge long lasting relationships to how to create a viable new product could be captured in one simple truth: you will accomplish more, faster if you look at the [...]