Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
I’ll keep this short and sweet. We’re growing and have two exciting opportunities for an SVP, Agency Services and a Creative Director, Copywriter. The specifics can be found here. If the opportunity is a fit for you, please apply. If not, help us out and send along the job description link to the three most…
Spoke recently at Harvard, ostensibly about marketing and brand strategy. Mid-presentation it dawned on me. That all the lessons of life, about everything from how to forge long lasting relationships to how to create a viable new product could be captured in one simple truth: you will accomplish more, faster if you look at the [...]