An actual client talks about the impact of our One Simple Thing™ approach to distilling a brand down to an idea regular human beings can hold in their heads: The project was delivered by our partner Mark Edwards, with great skill and insight. Bravo, Mark. Related articles by Zemanta Top 100 global brands (theworldison.blogspot.com) When…
Had a nice chat with my pal Edward Boches earlier today, talking about MITX’s FutureM, and why its timing couldn’t be better. These are challenging times among marketing folk. I’m convinced most are still hoping this social stuff is going to just blow over at some point, but even those who “get it” often seem…
Like you, we’ve all been to one too many marketing events … and yet, we still have the feeling we are missing out on something. We’re constantly scanning any number of event calendars and wondering if that event last night was it. But it always feels like there are too many people doing too many…
Image by toml1959 via Flickr Twenty years ago the shelf life of relevancy was at least a good ten years. If you had a product or service offering that carried even a mildly distinct and relevant value proposition it was virtually guaranteed to produce healthy profits, loyal customers, and decent top-line growth for a decade or…
Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar signs, for chrissakes. Blecch. And yet… I find it interesting that humble brands – local restaurants, obscure b-to-b specialists, retailers like this one – seem able to embrace the…