Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content…
I was going through a desk drawer and found my old 2008 day planner. It hit me that I had no need for a 2009 one, and certainly won’t be needing one for 2010. Between handy iPhone apps and my whole work and personal world being organized on Google; paper calendars, address books, to-do lists,…
Image by mikebaird via Flickr We completed our migration to Google Apps yesterday. It was easy and inexpensive. Our outsourced IT provider took care of the behind-the-scenes stuff and prepared some user documentation. We held a couple of internal meetings before the event to establish the motivation and define the process; and a couple of…
Image via CrunchBase Today Holland-Mark adopted Google Apps. I appreciate Don’s optimistic view of the future of Google – granted he works there . . . but of course we share it cause we’re heading for the cloud now too… Google is an amazing company, even more so from the inside. To the outside world…
We are making the switch to Google Apps on Friday. By next week we’ll be floating toward the cloud. By next year we’ll be immersed in it. In the course of discussing the transition today I realized, as a small business, how difficult managing and syncing email and calendar has been. Years ago we suffered…