Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…
A buddy of mine Steve Schlaffman turned me on to Instagram a couple months ago. For a while I didn’t use it much, not really needing something else to do between tweets and posts.
Then I saw a Biography on my man Jeff Bridges. Jeff was given a Widel…
You can imagine your hearty-ankled, elementary school librarian peering down at you through half moon glasses, that reproachful gaze reminding you that you’ll never be good enough to read chapter books, as she says, “you can’t judge a book by it’s cover.” It was good advice. Advice that taught generations of us to dig a…
Our approach to making brands imperative starts with “Relevance of Offering,” which is all about getting the product right. It’s never been more important to do so. A single unhappy customer with a Twitter account might dissuade hundreds from buying your product, just as a happy one on Facebook can have the reverse effect. We…
“Greenwashing” is how cynics try to capitalize on the public’s growing predisposition to conservation and renewable energy. It’s a bit of flim-flam to make a product seem environmentally responsible, when it really isn’t. It’s a lose, lose, lose proposition. First, some people are inevitably duped into believing that BP loves animals / trash bags can…