Image by elycefeliz via Flickr We all aspire to be one. A monopoly. The only game in town. Proprietary this, trademarkable that. Product developers and business people all over the world are working their assets off to come up with the next best thing, the thing that is wholly different, that offers tangible distinction that…
Image by ANVAR – EXTREMELY BUSY RUSSIANTEXAN © via Flickr David Gianatasio of Adweek asked me today why Holland-Mark’s winning the Hello Health account was so important (other than getting a new piece of business). I responded by saying that it put us at the epicenter of one of the most important and complex challenges…
I appreciate that my mother is able to watch Mel Gibson in What Women Want or a random episode of Mad Men and feel as though she has an insider look at what us “creative types” do day in and day out. Out of respect for her joy, I’ve refrained from mentioning to her that…