(NOTE: This is the second post in a series on the role of marketing and brands in this year’s Presidential election. For Part I, see Positioning A President: A Marketing Case Study.) Recap: Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™ (“OST” for short.)…
Our CEO Series bi-monthly events at Grill 23 continue to attract an engaged and engaging audience of CEOs. Topics have ranged from “Social Media for CEOs” to last week’s event, “The CEO as Brand.” Speaker Israel Ganot, CEO and co-founder of Gazelle, shared his story and how he is working on different ways he can…
Holland-Mark’s own Chris Colbert was one of the featured speakers at this year’s MassChallenge boot camp. Session topics included entrepreneurship, marketing, sales and finance. Chris’ advice to entrepreneurs was focused how to be imperative and the value that an OST brings to both new and established companies. Here’s the full video of his presentation: He…
Holland-Mark is a marketing services firm focused on making brands “imperative.”
We believe that consumer and business-to-business buying habits have changed permanently in the aftermath of the Great Recession. Where people once bought what was “interesting,” today they buy only what is “imperative;” what they truly feel they need or expect a return on investment from.
While advertising can make products “interesting,” marketing communications alone cannot make a brand “imperative.” Imperative brands have four attributes in common…
Here’s my presentation from today’s LaunchCamp. The live version had a bit more energy, but this combination of audio and slides is easier to follow. Anyway, here it is… Achieving Scalable Intimacy View more presentations from Michael Troiano. What do you think? Were you at the event today? Any questions I can answer, or comments…