An actual client talks about the impact of our One Simple Thing™ approach to distilling a brand down to an idea regular human beings can hold in their heads: The project was delivered by our partner Mark Edwards, with great skill and insight. Bravo, Mark. Related articles by Zemanta Top 100 global brands (theworldison.blogspot.com) When…
Image by toml1959 via Flickr Twenty years ago the shelf life of relevancy was at least a good ten years. If you had a product or service offering that carried even a mildly distinct and relevant value proposition it was virtually guaranteed to produce healthy profits, loyal customers, and decent top-line growth for a decade or…
Here’s what ignoring your customers on the Web does for your brand. Good luck fixing this with anything other than meaningful, operational changes. Maximize The Benefit Minimize the bullshit. By Ken Peters, January 2010 Let’s be frank. For consumers, your brand’s value is proportional to the amount of aggravation it adds to or eliminates from…
When users are empowered to drown out your marketing messages, the nature of marketing changes. It needs to become “Marketing,” with a capital “M,” and bring more to the table than a tagline. As I said in my last post, where once you could focus on driving the product reality by shaping market perception, now…
Turns out we had a pretty good 2009 here in the ‘Mark, and closed the year stronger than any of us expected. We’ve spent the last few weeks reflecting on this momentum, and on what seems to be working for clients and resonating with prospects. A strategy has come into focus around these ideas, and…