Just think that only 5 years ago Blackberry was king and an app was something you had with drinks. Times have been rough for RIM. Since then the iPhone exploded on the scene after it was released in 2007 and now Android, unveiled in 2008, has taken the lead. The constant winner in this space?…
Reflecting on my experience of the last few days, spent on Nantucket at the (aptly named) Nantucket Conference. It’s an annual invite-only event that “brings together a small group of creative and forward-thinking entrepreneurs, investors, techn…
Holland-Mark Launches Venture Branding Practice Introduces Best of Boston iPhone App Boston, MA (August 2010) – With the introduction of its innovative Best of Boston iPhone app for Boston magazine comes the formal launch of Holland-Mark’s Venture Branding practice. Led by agency principal Mike Troiano, the Venture Branding unit will focus on identifying, developing, and…
Chris Lohring is, in the local parlance, “a wicked cool kid.” A longtime consumer brand guy and FOH-M, Chris was also a co-founder of Tremont Brewery, and is a beer snob like many of us at the agency. A few months back he and Chris Colbert were having a conversation about a category Chris L.…
Cover of King Corn (Green Packaging) Blogging on behalf of an advertising and marketing firm, I realize that I should be prepared to answer that question, rather than simply pose it; however the truth is that the deeper I dig, the more vexing the question becomes. What actually motivates consumers? Moreover, what motivates consumers to…