Turns out we had a pretty good 2009 here in the ‘Mark, and closed the year stronger than any of us expected. We’ve spent the last few weeks reflecting on this momentum, and on what seems to be working for clients and resonating with prospects. A strategy has come into focus around these ideas, and…
Curious what print media will look like in the future? Here’s what Time Inc. thinks… We think they’re right. What do you think? Related articles by Zemanta A newsfeed bundle for “The future of media” (platform.idiomag.com) Keynote on Creating the Future of Media including Six Strategic Issues for publishers (myventurepad.com) Two Takes On The Future…
Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding. Here’s a 5-minute talk to…
Big fan of TED, and LOVED this talk by Rory Sutherland of Ogilvy: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion…
It surprises me that more clients don’t force their agencies to track trends in the online conversation as a kind of leading indicator of whether their messaging is working. It certainly seems to me that if you can’t change the conversation about your brand, you can’t drive actions related to it. There are nuances about…