“Greenwashing” is how cynics try to capitalize on the public’s growing predisposition to conservation and renewable energy. It’s a bit of flim-flam to make a product seem environmentally responsible, when it really isn’t. It’s a lose, lose, lose proposition. First, some people are inevitably duped into believing that BP loves animals / trash bags can…
Our very own Mike is the lunch keynote speaker at LaunchCamp Boston 2010 this Thursday, February 4. From what he’s told me, he’ll be sharing a bit about Scalable Intimacy, his philosophy on maintaining personal relationships while scaling your business. In short, what it takes to effectively leverage digital and social media to build meaningful…
Image by caribb via Flickr I feel like I am a reasonable customer. While I really appreciate great customer service I am quick to forgive less-than-stellar performances by any one person. You never know what they may be dealing with . . . a death in the family, a divorce, an illness, or maybe the…