We all aspire to be one. A monopoly. The only game in town. Proprietary this, trade markable that. Product developers and business people all over the world are working their assets off to come up with the next best thing, the thing that is wholly different, that offers tangible distinction that the competition just can’t [...]
GREAT review of Hello Health in Current TV! highlight… “Health care options are all over the place, depending on where you work, what your company’s plan is, how much you spend, etc. But it was only a matter of time before someone came up with another solution for folks who want to harness the power…
Image by elycefeliz via Flickr We all aspire to be one. A monopoly. The only game in town. Proprietary this, trademarkable that. Product developers and business people all over the world are working their assets off to come up with the next best thing, the thing that is wholly different, that offers tangible distinction that…
Image by ANVAR – EXTREMELY BUSY RUSSIANTEXAN © via Flickr David Gianatasio of Adweek asked me today why Holland-Mark’s winning the Hello Health account was so important (other than getting a new piece of business). I responded by saying that it put us at the epicenter of one of the most important and complex challenges…
What we call “Content Hubs” and “Programs,” R/GA calls “Platforms” and “Campaigns.” Whatever you call them, I think this is the future of marketing…