January 26, 2012 by Mike Troiano comments 0
We do a lot of work with CEOs at Holland-Mark, and some of that work is focused on helping them understand, use, and leverage social media to advance their business agendas and personal brands. We’ve learned a few things along the way about what works in bringing a CEO up to speed on Twitter et…
Read On...
October 19, 2011 by Mike Troiano comments 0
Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…
Read On...
October 3, 2011 by Mike Troiano comments 0
Facebook is launching another set of changes to its profile UI, and the predictable whine-a-thon among people who use the service (optionally, and for free) is well underway. Look past the reflexive resistance to change, though, and you’ll see what could be a profound shift in the role social networking services can and will play in…
Read On...
August 3, 2011 by Andres Rosello comments 1
Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…
Read On...
July 18, 2011 by Mike Troiano comments 7
Here’s a mid-Summer prediction for you… The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter… and while Google+ will become a franchise for The Goog, Twitter will win. Here’s my thinking. Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter…
Read On...