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Social-CEO

How to Teach Social Media to Your CEO

January 26, 2012 by comments 0

We do a lot of work with CEOs at Holland-Mark, and some of that work is focused on helping them understand, use, and leverage social media to advance their business agendas and personal brands. We’ve learned a few things along the way about what works in bringing a CEO up to speed on Twitter et…

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Rachel Dratch

Be Worth Talking About. And Talk Back.

October 19, 2011 by comments 0

Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…

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Troiano-Facebook1

The New Facebook Profile Is Pretty Cool. And All It Wants Is Your Life.

October 3, 2011 by comments 0

Facebook is launching another set of changes to its profile UI, and the predictable whine-a-thon among people who use the service (optionally, and for free) is well underway. Look past the reflexive resistance to change, though, and you’ll see what could be a profound shift in the role social networking services can and will play in…

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google-plus

What is your circle strategy?

August 3, 2011 by comments 1

Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…

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It’s Google Plus vs. Twitter, Not Facebook

July 18, 2011 by comments 7

Here’s a mid-Summer prediction for you… The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter… and while Google+ will become a franchise for The Goog, Twitter will win. Here’s my thinking. Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter…

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