Spoke recently at Harvard, ostensibly about marketing and brand strategy. Mid-presentation it dawned on me. That all the lessons of life, about everything from how to forge long lasting relationships to how to create a viable new product could be captured in one simple truth: you will accomplish more, faster if you look at the [...]
Image via Wikipedia In the beginning there was religion, philosophy, science, and the craft of law. The study by a few to understand the reality and necessary rules of the whole. The capture of that commentary and observation was augmented by the rise of the Fourth Estate — a recognized profession of wordsmiths, ponderers, and…
Image by kxlly via Flickr The fifth of the five goals that mark our journey to Santa Clara is “We are profitable to enable growth and giving back.” Taking this seriously means doing the math. Most agency managers see metrics as some kind of administrative exercise to be delegated to the accountants. Weekly metrics are…
In the long run, most pain in life is caused by distance from the truth. Think about it. We get hurt, we suffer, we get over it. Over time, the things that cause the biggest problems in our lives most often derive from our inability to see the whole truth – about ourselves, another person,…