Blogging the Dream

Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…

Image via Wikipedia I have always held the notion that social media is not for everyone. There are obvious brands that benefit from social technologies because their customers are online and already talking about them. For example, Dell tapped into the active tech community through IdeaStorm.com for product ideas. Other brands can tap into their…