Holland-Mark » Social Web: 2007-2009 View http://holland-mark.com Thu, 09 Feb 2012 21:45:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 PostRank: 80% of Audience Engagement Now Offsite http://holland-mark.com/index.php/2010/01/postrank-80-of-audience-engagement-now-offsite/ http://holland-mark.com/index.php/2010/01/postrank-80-of-audience-engagement-now-offsite/#comments Thu, 14 Jan 2010 21:06:35 +0000 Mike Troiano http://www.holland-mark.com/blog/?p=784 Came across this eye-opening stat today, in light of yesterday’s Content Hub post.

PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates.

The slide deck:

Measuring Engagement of the Social Web: 2007-2009

80-freaking-percent. That’s just incredible to me. And yet somehow obvious.

Don’t put your content on an island and hope for the best, folks. Build a system that fishes where the fish are, what we call a Content Hub.

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