PostRank: 80% of Audience Engagement Now Offsite
Came across this eye-opening stat today, in light of yesterday’s Content Hub post. PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates. The slide deck: Measuring Engagement of the Social Web: 2007-2009 View more presentations from Ilya Grigorik. 80-freaking-percent. That’s just incredible…