Here’s a mid-Summer prediction for you… The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter… and while Google+ will become a franchise for The Goog, Twitter will win. Here’s my thinking. Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter…
Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…
Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content…