Facebook is launching another set of changes to its profile UI, and the predictable whine-a-thon among people who use the service (optionally, and for free) is well underway. Look past the reflexive resistance to change, though, and you’ll see what could be a profound shift in the role social networking services can and will play in…
Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…
Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…
“Greenwashing” is how cynics try to capitalize on the public’s growing predisposition to conservation and renewable energy. It’s a bit of flim-flam to make a product seem environmentally responsible, when it really isn’t. It’s a lose, lose, lose proposition. First, some people are inevitably duped into believing that BP loves animals / trash bags can…
Had lunch with a marketing exec today. Senior guy, lots of questions about Twitter, but hadn’t had a chance to get into it yet. I put together a “Ten Step” type note for him, and thought I’d share it in hopes of helping other senior marketing folks get started. Anyhoo… Get into the right frame…