We do a lot of work with CEOs at Holland-Mark, and some of that work is focused on helping them understand, use, and leverage social media to advance their business agendas and personal brands. We’ve learned a few things along the way about what works in bringing a CEO up to speed on Twitter et…
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…
eBook from our recent CEO Series event: 7 Habits of Highly Effective CEO Tweeters Did we miss anything?
We had our first CEO Series event last week, bringing about 50 Boston-area CEOs together for a night of cocktails and discussion at the storied Harvard Club on Comm Ave. We chose “Social Media for CEOs” as the topic for our first event, and Zipcar CEO Scott Griffith opened the festivities with a few personal…