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eBook from our recent CEO Series event: 7 Habits of Highly Effective CEO Tweeters Did we miss anything?

At yesterday’s MITX event, Grow Your Customer Relationships With Branded Content, Carissa Caramanis O’Brien, President at Red Box Communications, Eric Oliver, Director of Digital Brand Communications at Converse, and Matt Drinkwater, Senior Director at Yahoo!, discussed various aspects of content marketing. They all shared some great examples, which lead to the obvious questions: how much…

I live in Sudbury, a dreamy little hamlet about 20 miles west of Boston. It’s very nice; we like it a lot. Sudbury has the highest concentration of households with school-aged children of any town in Massachusetts, which makes for a very family-oriented town, and also puts a lot of focus on the quality of…

So here’s the video from my thing last week. The audio isn’t great, and it turns out I’m not as good looking as I’d hoped. If you prefer the slides and the VO, see here. So you’ve been warned… More video from the event on this Vimeo channel.

Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding. Here’s a 5-minute talk to…