But something tells us this is not what you were hoping to hear. Let’s start at the beginning. Two things happening at Holland-Mark right now. First, we’re in deep with the start up community. As of last night, the MassChallenge 2011 Awards sent a new batch of financed and confident entrepreneurs out into the world,…
This post originally published in Bostinnovation It takes a certain confidence to be an entrepreneur. You’re brute-forcing something into the world that didn’t exist, in the face of indifference, cynicism, or even opposition. Not for the faint of heart. The hardest part of a startup for me is that transition from where you have an…
So we sit here today in a heap of mess. No jobs, a tsunami of home foreclosures, a mountain of debt, an almost insolvent Medicare and Social Security system, a broken financial system, the government printing way too much money and corporate America ground to a halt. And for my little industry, agencies bleeding red, [...]
Deck for tonight’s presentation…
Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Michael Troiano
Hope to see you there!
Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar signs, for chrissakes. Blecch. And yet… I find it interesting that humble brands – local restaurants, obscure b-to-b specialists, retailers like this one – seem able to embrace the…