I have something to say

Came across this eye-opening stat today, in light of yesterday’s Content Hub post. PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates. The slide deck: Measuring Engagement of the Social Web: 2007-2009 View more presentations from Ilya Grigorik. 80-freaking-percent. That’s just incredible…

We did this for our client Slade Gorton, as part of an effort to re-position the storied provider of premium products from the sea. We’re proud of the whole campaign, but the video is a great example of our content development capabilities. You can click through to it here: Let us know what you think.