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Seth’s Blog: “What Every Mass Marketer Needs to Learn from Groucho Marx”

January 6, 2010 by comments 0

Great piece from Seth Godin on the importance of adapting to a changing context… Perhaps the most plaintive complaint I hear from organizations goes something like this, “We worked really hard to get very good at xyz. We’re well regarded, we’re talented and now, all the market cares about is price. How can we get…

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Decide what your brand means, or someone else will.

September 23, 2009 by comments 0

Uber-blogger Seth Godin just announced the launch of Brands In Public, which I find fascinating on several levels. As Seth put it: “Squidoo has built several hundred pages, each one about a major brand. (Here are some examples). More are on the way. We’ll keep going until we have thousands of important brands, each on…

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