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	<title>Holland-Mark &#187; scalable intimacy</title>
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	<link>http://holland-mark.com</link>
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		<title>FutureM: Vote on Who Gets a Social Media Makeover with Holland-Mark!</title>
		<link>http://holland-mark.com/index.php/2010/09/futurem-vote-on-who-gets-a-social-media-makeover-with-holland-mark/</link>
		<comments>http://holland-mark.com/index.php/2010/09/futurem-vote-on-who-gets-a-social-media-makeover-with-holland-mark/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 14:25:18 +0000</pubDate>
		<dc:creator>The Team</dc:creator>
				<category><![CDATA[Backyard Boston]]></category>
		<category><![CDATA[Intensity of Outreach]]></category>
		<category><![CDATA[The Holland-Mark Way]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[FutureM]]></category>
		<category><![CDATA[Mike Troiano]]></category>
		<category><![CDATA[MITX]]></category>
		<category><![CDATA[scalable intimacy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.holland-mark.com/blog/?p=1555</guid>
		<description><![CDATA[The entries are in, the finalists selected&#8230; and now it&#8217;s up to you to see who will get made by Mike at the FutureM Scalable Intimacy event on October 7th! Enter below, or go here Loading&#8230;]]></description>
			<content:encoded><![CDATA[<p>The entries are in, the finalists selected&#8230; and now it&#8217;s up to you to see who will get made by Mike at the FutureM Scalable Intimacy event on October 7th! Enter below, or go <a href="https://spreadsheets.google.com/viewform?formkey=dEJaSWJyNTY4MGhMWVNKWFM1V2RWV1E6MQ">here</a></p>
<p><iframe src="https://spreadsheets.google.com/embeddedform?formkey=dEJaSWJyNTY4MGhMWVNKWFM1V2RWV1E6MQ" width="600" height="1467" frameborder="0" marginheight="0" marginwidth="0">Loading&#8230;</iframe></p>
]]></content:encoded>
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		</item>
		<item>
		<title>LaunchCamp Video</title>
		<link>http://holland-mark.com/index.php/2010/02/launchcamp-video/</link>
		<comments>http://holland-mark.com/index.php/2010/02/launchcamp-video/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:39:13 +0000</pubDate>
		<dc:creator>Mike Troiano</dc:creator>
				<category><![CDATA[Getting to Imperative]]></category>
		<category><![CDATA[Intensity of Outreach]]></category>
		<category><![CDATA[The Holland-Mark Way]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[scalable intimacy]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[social media 101]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vimeo]]></category>

		<guid isPermaLink="false">http://www.holland-mark.com/blog/?p=857</guid>
		<description><![CDATA[So here&#8217;s the video from my thing last week. The audio isn&#8217;t great, and it turns out I&#8217;m not as good looking as I&#8217;d hoped. If you prefer the slides and the VO, see here. So you&#8217;ve been warned&#8230; More video from the event on this Vimeo channel.]]></description>
			<content:encoded><![CDATA[<p>So here&#8217;s the video from my thing last week. The audio isn&#8217;t great, and it turns out I&#8217;m not as good looking as I&#8217;d hoped. If you prefer the slides and the VO, see <a href="http://www.holland-mark.com/blog/2010/02/achieving-scalable-intimacy/">here</a>.</p>
<p>So you&#8217;ve been warned&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="451" height="299" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9254039&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="451" height="299" src="http://vimeo.com/moogaloop.swf?clip_id=9254039&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>More video from the event on this <a href="http://vimeo.com/channels/84382">Vimeo channel</a>.</p>
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		<item>
		<title>Achieving Scalable Intimacy</title>
		<link>http://holland-mark.com/index.php/2010/02/achieving-scalable-intimacy/</link>
		<comments>http://holland-mark.com/index.php/2010/02/achieving-scalable-intimacy/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 02:30:04 +0000</pubDate>
		<dc:creator>Mike Troiano</dc:creator>
				<category><![CDATA[Backyard Boston]]></category>
		<category><![CDATA[Getting to Imperative]]></category>
		<category><![CDATA[Intensity of Outreach]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[Michael Troiano]]></category>
		<category><![CDATA[scalable intimacy]]></category>

		<guid isPermaLink="false">http://www.holland-mark.com/blog/?p=850</guid>
		<description><![CDATA[Here&#8217;s my presentation from today&#8217;s LaunchCamp. The live version had a bit more energy, but this combination of audio and slides is easier to follow. Anyway, here it is&#8230; Achieving Scalable Intimacy View more presentations from Michael Troiano. What do you think? Were you at the event today? Any questions I can answer, or comments&#8230;]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s my presentation from today&#8217;s LaunchCamp. The live version had a bit more energy, but this combination of audio and slides is easier to follow.</p>
<p>Anyway, here it is&#8230;</p>
<div id="__ss_3075363" style="width: 531px; text-align: left;"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" title="Achieving Scalable Intimacy" href="http://www.slideshare.net/MikeTrap/scalable-intimacy-3075363">Achieving Scalable Intimacy</a><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="531" height="443" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=scalableintimacy-100204191012-phpapp02&amp;stripped_title=scalable-intimacy-3075363" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="531" height="443" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=scalableintimacy-100204191012-phpapp02&amp;stripped_title=scalable-intimacy-3075363" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/MikeTrap">Michael Troiano</a>.</div>
</div>
<p>What do you think? Were you at the event today? Any questions I can answer, or comments on the day?</p>
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		<item>
		<title>Mike giving his keynote on scalable intimacy at LaunchCamp</title>
		<link>http://holland-mark.com/index.php/2010/02/mike-giving-his-keynote-on-scalable-intimacy-at-launchcamp/</link>
		<comments>http://holland-mark.com/index.php/2010/02/mike-giving-his-keynote-on-scalable-intimacy-at-launchcamp/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 21:12:27 +0000</pubDate>
		<dc:creator>The Team</dc:creator>
				<category><![CDATA[The Holland-Mark Way]]></category>
		<category><![CDATA[Keynote]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[scalable intimacy]]></category>

		<guid isPermaLink="false">http://www.holland-mark.com/blog/2010/02/mike-giving-his-keynote-on-scalable-intimacy-at-launchcamp/</guid>
		<description><![CDATA[Posted via email from holland-mark posterous]]></description>
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		<title>Big crowd at LaunchCamp for Mike&#8217;s keynote</title>
		<link>http://holland-mark.com/index.php/2010/02/big-crowd-at-launchcamp-for-mikes-keynote/</link>
		<comments>http://holland-mark.com/index.php/2010/02/big-crowd-at-launchcamp-for-mikes-keynote/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 21:11:21 +0000</pubDate>
		<dc:creator>The Team</dc:creator>
				<category><![CDATA[The Holland-Mark Way]]></category>
		<category><![CDATA[Keynote]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[scalable intimacy]]></category>

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		<item>
		<title>Mike Troiano keynotes at LaunchCamp 2010</title>
		<link>http://holland-mark.com/index.php/2010/02/mike-troiano-keynotes-at-launchcamp-2010/</link>
		<comments>http://holland-mark.com/index.php/2010/02/mike-troiano-keynotes-at-launchcamp-2010/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:37:28 +0000</pubDate>
		<dc:creator>The Team</dc:creator>
				<category><![CDATA[Backyard Boston]]></category>
		<category><![CDATA[Intensity of Outreach]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[The Holland-Mark Way]]></category>
		<category><![CDATA[Best practice]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Keynote]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[scalable intimacy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.holland-mark.com/blog/?p=833</guid>
		<description><![CDATA[Our very own Mike is the lunch keynote speaker at LaunchCamp Boston 2010 this Thursday, February 4. From what he&#8217;s told me, he&#8217;ll be sharing a bit about Scalable Intimacy, his philosophy on maintaining personal relationships while scaling your business. In short, what it takes to effectively leverage digital and social media to build meaningful&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.holland-mark.com/cms/wp-content/uploads/2010/02/524809720.jpg"><img src="http://www.holland-mark.com/cms/wp-content/uploads/2010/02/524809720.jpg" alt="" title="LaunchCamp Boston 2010" class="alignleft size-full wp-image-836" width="197" height="199"></a>
<p>Our very own Mike is the lunch keynote speaker at LaunchCamp Boston 2010 this Thursday, February 4. From what he&#8217;s told me, he&#8217;ll be sharing a bit about Scalable Intimacy, his philosophy on maintaining personal relationships while scaling your business. In short, what it takes to effectively leverage digital and social media to build meaningful relationships with your target consumer. </p>
<p>As most of you know, Mike joined Holland-Mark at the end of last year to head up our digital practice. In that time he has focused his efforts on imbuing new and existing clients with a practical understanding of the criticality of social media, as well as how it can be used to engage in more effective business practices. It&#8217;s great to have him out there sharing the wealth.</p>
<p>&#8220;Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. When you do this, you create a distinct and direct connection with a motivated consumer.&#8221; </p>
<p>A handful of Holland-Mark folks will be there and we&#8217;d love to see some of your familiar faces. </p>
<p>LaunchCamp is a day-long bootcamp focused on identifying and replicating some of the best practices in the market for moving entrepreneurial organizations along the growth curve. LaunchCamp takes a fresh look at the technologies and tools that are driving PR, marketing, social media and management, and attempts to identify the challenges that organizations face in the launch process.</p>
<p>More details on LaunchCamp can be found on their event <a href="http://launchcamp.eventbrite.com/">website.</a></p>
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