I have something to say

Image by kxlly via Flickr The fifth of the five goals that mark our journey to Santa Clara is “We are profitable to enable growth and giving back.” Taking this seriously means doing the math. Most agency managers see metrics as some kind of administrative exercise to be delegated to the accountants. Weekly metrics are…

Just warming up the blog for the inevitable torrent of insight. Seems fitting to begin with Bill Bernbach, as quoted by Chris in a recent note: The most powerful element in advertising is the truth. Word of mouth is the best medium of all. It is insight into human nature that is the key to…