Read the News

When users are empowered to drown out your marketing messages, the nature of marketing changes. It needs to become “Marketing,” with a capital “M,” and bring more to the table than a tagline. As I said in my last post, where once you could focus on driving the product reality by shaping market perception, now…

Image via Wikipedia In the beginning there was religion, philosophy, science, and the craft of law. The study by a few to understand the reality and necessary rules of the whole. The capture of that commentary and observation was augmented by the rise of the Fourth Estate — a recognized profession of wordsmiths, ponderers, and…