Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Great piece from Seth Godin on the importance of adapting to a changing context… Perhaps the most plaintive complaint I hear from organizations goes something like this, “We worked really hard to get very good at xyz. We’re well regarded, we’re talented and now, all the market cares about is price. How can we get…
When users are empowered to drown out your marketing messages, the nature of marketing changes. It needs to become “Marketing,” with a capital “M,” and bring more to the table than a tagline. As I said in my last post, where once you could focus on driving the product reality by shaping market perception, now…
Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding. Here’s a 5-minute talk to…