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I live in Sudbury, a dreamy little hamlet about 20 miles west of Boston. It’s very nice; we like it a lot. Sudbury has the highest concentration of households with school-aged children of any town in Massachusetts, which makes for a very family-oriented town, and also puts a lot of focus on the quality of…

For those of you new to this blog, Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a world overrun by complexity. We do this for brands (Coke…