May 4, 2010 by Chris Colbert comments 0
Image by toml1959 via Flickr Twenty years ago the shelf life of relevancy was at least a good ten years. If you had a product or service offering that carried even a mildly distinct and relevant value proposition it was virtually guaranteed to produce healthy profits, loyal customers, and decent top-line growth for a decade or…
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November 3, 2009 by Chris Colbert comments 0
Image by elycefeliz via Flickr We all aspire to be one. A monopoly. The only game in town. Proprietary this, trademarkable that. Product developers and business people all over the world are working their assets off to come up with the next best thing, the thing that is wholly different, that offers tangible distinction that…
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