Blogging the Dream

Lots of buzz around the agency about that Domino’s video, and yesterday I got this e-mail: “Mr. Troiano, My name is Sean Carroll and I’m working with Domino’s on the release of their new recipe and the campaign surrounding the new and improved pizza.  It is an honor and pleasure to meet you, if only…

When users are empowered to drown out your marketing messages, the nature of marketing changes. It needs to become “Marketing,” with a capital “M,” and bring more to the table than a tagline. As I said in my last post, where once you could focus on driving the product reality by shaping market perception, now…