Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…
A buddy of mine Steve Schlaffman turned me on to Instagram a couple months ago. For a while I didn’t use it much, not really needing something else to do between tweets and posts.
Then I saw a Biography on my man Jeff Bridges. Jeff was given a Widel…
Had lunch with a marketing exec today. Senior guy, lots of questions about Twitter, but hadn’t had a chance to get into it yet. I put together a “Ten Step” type note for him, and thought I’d share it in hopes of helping other senior marketing folks get started. Anyhoo… Get into the right frame…
Appeared on a recent episode of PermissionTV Live, with Matthew Mamet. Good discussion about the nature of social media, Twitter, engagement, etc. Welcome your feedback. Related articles by Zemanta The Biggest Social Media Marketing Mistake (wealthyways4you.com) All You Need to Know About Social Media Marketing (nichetitans.com) 25 Tips to Choosing a Social Media Consultant (kylelacy.com)…