We’ve got a lot of foodies over here at Holland-Mark, which means that every meal decision is a big one. Whether it was the ponderous process of sorting through user reviews or skepticism about the source content, we decided something needed to be done. And thus our first technology innovation was born – the Best of Boston®…
Like you, we’ve all been to one too many marketing events … and yet, we still have the feeling we are missing out on something. We’re constantly scanning any number of event calendars and wondering if that event last night was it. But it always feels like there are too many people doing too many…
I live in Sudbury, a dreamy little hamlet about 20 miles west of Boston. It’s very nice; we like it a lot. Sudbury has the highest concentration of households with school-aged children of any town in Massachusetts, which makes for a very family-oriented town, and also puts a lot of focus on the quality of…
For those of you new to this blog, Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a world overrun by complexity. We do this for brands (Coke…
A mixed but on balance positive review of our wonderful Post 390 client in The Boston Globe. Bottom line: The restaurant is a runaway hit, even as it works out the inevitable kinks. From the piece: “To its credit, the team behind Post 390 knows the food is not yet up to par. Several days…