I have something to say

Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar signs, for chrissakes. Blecch. And yet… I find it interesting that humble brands – local restaurants, obscure b-to-b specialists, retailers like this one – seem able to embrace the…

What we call “Content Hubs” and “Programs,” R/GA calls “Platforms” and “Campaigns.” Whatever you call them, I think this is the future of marketing…