“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Spoke at WBZ Radio’s business breakfast, on “Growing Your Business Through Social Media.” It was fun to be up there with Twitterati media darlings including the eminently practical Paul Gillin, the eminently entertaining Laura Fitton, and the eminently orange Seth Priebatsch. It was a 101-type session, reinforcing the fundamentals of social media for business: It’s about…
Deck for tonight’s presentation…
Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Michael Troiano
Hope to see you there!
You can imagine your hearty-ankled, elementary school librarian peering down at you through half moon glasses, that reproachful gaze reminding you that you’ll never be good enough to read chapter books, as she says, “you can’t judge a book by it’s cover.” It was good advice. Advice that taught generations of us to dig a…
Holland-Mark Launches Venture Branding Practice Introduces Best of Boston iPhone App Boston, MA (August 2010) – With the introduction of its innovative Best of Boston iPhone app for Boston magazine comes the formal launch of Holland-Mark’s Venture Branding practice. Led by agency principal Mike Troiano, the Venture Branding unit will focus on identifying, developing, and…